Friday 14 October 2016

Target audience research - Questionnaire


I created a questionnaire which as a group we handed it out to 30 people in total we asked 10 questions which would help us understand our target audience. The questions are below. Audience is a very important aspect of media because everything is done with the audience in mind.




 To find our target audience we had to conduct a questionnaire in which we asked the public questions such as their favourite artist, preferred music genre, favourite clothes brand etc. From all we learn we will try and integrate the findings into our music video so we match the criteria of our target audience. 


From the analysis of the questionnaire, we found that the preferred genre was RnB and Drake was the most popular artist and to our delight we have picked a Drake song. However we researched more and found that those who chose Drake as their favourite artist liked the genre hip-hop and rap.



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