Analysis of Indie genre

"Independent music (often shortened to indie music or indie) is music produced independently from major commercial record labels or their subsidiaries, a process that may include an autonomous, do-it-yourself approach to recording and publishing."



The Kooks

The Kooks, a British Indie Rock band perform several songs in the CD101 studios on May 8, 2007 in Columbus, Ohio for a small crowd while on their U.S. tour.

The Kooks - Naïve

Indie bands normally have a representation that they are just normal people with no flashy aspect with them. The clothes they are wearing particularly show this. The clothes are simple and are not bright and captivating. The Indie band are represented as having more interest in their music than in their fame. They are also displayed as unique in the way their image is unusual – curly, big hair and the clothes they wear.

Florence and the Machine

Florence and the Machine are an English indie rock band that formed in London in 2007, consisting of lead singer Florence Welch, keyboardist Isabella Summers, and a collaboration of other artists.

Florence + The Machine - Dog Days Are Over

In Florence and The Machine’s music video, ‘Dog Days Are Over’, extremely bright colours are used and not just one bright colour there are plenty different contrast of bright colours. She is marketed as being fun, artistic, creative and crazy. Because she is indie she basically can market herself how she wants. This is why there is not a set style for Indie artist so this is why if we choose Indie we can pick and create our own style basically.

Arctic Monkey

"Arctic Monkeys are an indie rock band formed in Sheffield, South Yorkshire, England in 2002 after meeting at Stocksbridge High School. The band consists of Alex Turner (vocals, guitar), Jamie Cook (guitar), Nick O'Malley (backing vocals, bass) and Matt Helders (drums, vocals). Founding bassist Andy Nicholson left in 2006."

Arctic Monkey - Snap Out Of It 

Arctic Monkey are known for doing obscure music videos. This music video represents woman in a stereotypical way as when she comes out the water there is a tracking shot of her body as she comes out of the water. During the whole video we hardly see the music bands and they have mini snippets of them in the studio. This is different from normal music videos as we normally see the artist throughout. However I like the concept and I will discuss with my team as to whether we could follow the concept.