Institutional Research

Sony BMG Music Entertainment


Sony BMG Music Entertainment was a record music company, which was a 50–50 joint venture between the Sony Corporation of America and Bertelsmann AG. 

Artist Sony BMG represent 

Sony have a number of artist signed to their record label. Artist include Beyonce, John Legend, Craig David, Alicia Keys Britney Spears, Shakira, R Kelly, the late Michael Jackson and many more talented artist. 

Most Recent signing 

AUG 30, 2016 | GUITAR LEGEND AND SINGER ROBERT RANDOLPH SIGNS TO SONY MUSIC MASTERWORKS

Advantages of  having Sony BMG as a record label:

1. One advantage of us using Sony as a record label would be that we would have an enormous amount of money to spend on the music video and promoting the music video as well which would gain us recognition.
2.  Another benefit would be that Sony have a lot of connections which would help us achieve our music career goals. 
3. Sony are a conglomerate which means they could get the best deals on the making of the music video. 

Disadvantages of having Sony BMG as a record label:

1. Because Sony is such a big company with loads of huge artist signed to them getting the attention of those at the top to allow us to get the funding we need will be hard and we will find ourselves competing with artist signed to the same label.
2. Sony may take advantage of us because we aren't a well known group and they can easily find replacements who earn them money.

 G.O.O.D Music     

It is important to have the right record label to represent the artist. As a group we have researched record labels which will best suit our artist. First up; G.O.O.D Music.

GOOD (Getting Out Our Dreams) Music, Inc. is an American record label founded by rapper and record producer Kanye West, in 2004. The label houses several artists, such as Big Sean, Pusha T, D'banj, John Legend, Desiigner and Tyga, among others. The label's in-house producers include Hudson Mohawke, Q-Tip, Travis Scott, Jeff Bhasker, S1. The label has released 10 albums certified gold or higher by the Recording Industry Association of America (RIAA).

Cruel Summer there compilation album was released on September 14, 2012. The album produced four singles that charted on the US Billboard Hot 100. It received generally lukewarm reviews from music critics but however debuted at number two on the US Billboard 200, selling 205,000 copies in its first week. The album also reached the top 10 charts in Australia, Canada, Switzerland, and the United Kingdom. As of November 4, 2012 Cruel Summer had sold 389,000 copies, according to Nielsen SoundScan.

Virgin Records

Virgin Records is a British record label that was founded by Richard Branson, Simon Draper, Nik Powell and Tom Newman in 1972. The record label become to become known from signing some artists in the past such as:

• Janet Jackson
• Spice girls
• Lenny Kravitz

The record label is still running currently but in America, with mostly an American roster, featuring artists like:

• Bastille
• Circa Waves
• Ella Eyre

Despite the record label having a long future It is not likely that we would use record label as they do not really have any artists that are in our genre domain. As well as the fact that our Artist and song choice does fit with the type of artists that the record label sell. 
The record label mostly associates themselves with whats going in America, rather than the United Kingdom. In fact, the record label merged with an American record label, Capitol Records, making Capital Music Group. Although Virgin EMI Records was founded in 2013 through the collaboration of Mercury Records and Virgin Records. They have signed some renowned artists such as:

• Kanye West
• Iggy Azalea
• Krept and Konan
• Katy Perry 
• Chase & Status and more...

 An advantage of using this record label is that they will be able to provide us with funds to make a good music video. Furthermore, Virgin have a wide campaigning market that could help us advertise and market our music video to be recognised in different parts of the world. For example Virgin could use our music video as another way to advertise the different products and services that they offer.