The video starts of with Kid Cudi sitting in a centre position of the camera while they are all holding a bottle of alcohol an editing effect comes into place where all those around him are in slow motion but he is following in normal time. This happens throughout the whole music video and it allows us to focus on the main artist who is Kid Cudi.
(Everything around Kid Cudi is in slow motion)
The theme of this music video is quite easy to replicate, the concept of it is a slight narrative and performance as both are mixed together. In my opinion mixing the two concepts together creates a better music video. I will try and encourage my group to do this.
"Waka Waka (This Time for Africa)," is a song by Shakira, featuring the South African band Freshlyground. It was released on 10 September 2010 by Epic Records as the official song of the 2010 FIFA World Cup, which was held in South Africa.
Shakira - Waka Waka music video is a unique type of music video which I like a lot. The words do not relate to what is happening in the video. The words relate to soldier preparing to war which could actually relate to football world cup.
This was a performance type of music video as we see Shakira dancing and singing to the camera. The concept video in this was all the football highlights this keeps the audience entertained and always looking at the screen and I think it worked very well.
Say Nada” is a song recorded by the British hip-hop singer & songwriter Shakka, with JME. It was released on April 13, 2015 by RME Records as the fourth track from the solo EP, “The Lost Boys”. It was written and composed by Shakka.
The video starts with a medium long shot of Shakka then it gets closer and closer. The medium long shot allows of to see his surroundings. Then it becomes a close up of him singing the words which makes the audience feel as they are close to the artist.
When it gets to JME's verse he is standing in the centre of the camera and he is standing by himself. As you can see from the screenshot above writing comes on the screen as well as him still rapping. Many music videos have this effect and the use of bright colours make the lyrics he is saying stand out and understandable. In my opinion I get a great RnB feeling which is extremely exaggerated by the use of bright colours such and yellow and lime.
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