Digipak analysis - Rihanna

Rihanna is a similar artist to Drake as they make music within the same genre: Pop music, R&B music and Hip-hop music. This is why I have chose to analyse her digipak as well.

 

Characters

The characters on the front of the digipak is very limited only the artist name 'Rihanna' and the album name 'Loud' which is place above and below Rihanna faces. The colour of the text is white which connotes innocence and purity. The colour white also relates to Rihanna audience of females as it links to the feeling of romance (due to a bride normally wearing the colour white). Even inside the digipak minimal characters are used as Rihanna uses images of herself to create a message which is done by her body language and her facial expression.

Setting

On the inside of the digipak Rihanna (the protagonist) is pictured laying on red roses. The image is very eye catching and also allows the audience to create plenty interpretations for the image. The image creates a story like image and Rihanna even is wearing a marital dress which could connote that Rihanna wants to feel loved. Stereotypically woman are portrayed as emotional characters and wanting affection this would mean that Rihanna is trying to reach to her target audience which is females of the age 16-21+ years old. However Rihanna reveals parts of her body as well while she is laying on the red roses this would also appeal to the male audience.

Colour 

The colour red appears to be the main colour scheme throughout the whole album. The colour red connotes love, passion, danger and fire. The fire aspect of red could relate to Rihanna's fiery personality. Her songs are usually passionate and relate to her life from the colour red we could infer that Rihanna is passionate about her career and what she is singing about. Although alternatively her red lips may symbolise a woman who is in need of romance and is innocent. The red lips may reassemble a sexual provocative element to Rihanna. The way she is laying in that white portrays her and trying to seduce someone which goes against the initials inference of her being in a white marital dress signifying innocence and purity.  

CD

On the CD the design is of pink roses which represents beauty. The CD being in roses could also portray that its not only Rihanna that is beautiful (from the pictures on the album art work) but also the music itself is beautiful. "Light pink roses are associated with gentleness and admiration, and can also be used as an expression of sympathy". The CD appeals to the female audience as the light colours and the design of the rose will attract the female audience and they symbolise roses as something much more meaningful than a stereotypically male.

I feel that the theme of the digipak and the title of the album differ from each other. From the pictures Rihanna is pictured looking innocent however the album title 'Loud' would go against innocence and would probably connote someone who is confident and bold. From my own knowledge I would say that the title 'Loud' represents Rihanna more than she is pictured in the artwork design.