"With the 2007 album Exclusive, he released a record so stuffed with radio-ready singles that it almost imploded on itself. Not content to simply allow Exclusive to sit on its own as a great R&B record, a fresh and new package had to be created to maximise the buzz around this talented young man."
Chris Brown is a Grammy award winner who is know for his dancing and his singing approach he is a hip-hop and R&B artist.
Chris Brown is shown as a medium shot and is covering the whole right side of the magazine whereas his name only covers a small section of the left side. This draws our attention to Chris Brown.
We portray Chris Brown as an artist who stereotypically targets the female audience by removal of his clothes whereas in this magazine advert he is dressed in a suit looking very formal this goes against the stereotype. I feel this is done to target a wider range of audience. If Chris Brown was to have his top off and be posted on a magazine which would be sold worldwide in shops would only target a small number of a particular audience whereas his being in a suit attracts a number of audiences of different ages and gender.
The title name is in capital letters "CHRIS BROWN EXCLUSIVE" and is printed above the picture this allows attention to be paid to both of them equally due to the use of capital letters. His name is printed in gold against the background and connotes wealth and status this could be Chris Brown implying that this album will cause him to have a status and it did.
The advert involves all the singles on the album in a list manner, this would attract the audience more as they know what they are buying. The advert also says "with guest appearances by Kanye West, The Game and Lil Wayne this again attracts the audience to buy it as they will feel as if they are getting added value because not only are they hearing music from Chris Brown they are also hearing music from other well known artist for no extra cost.
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