"Take Care is the second studio album by Canadian hip hop recording artist Drake. It was released on November 15, 2011, by Young Money Entertainment, Cash Money Records and Republic Records."
In this magazine advert there is one picture of Drake which is the exact same one as the album cover where he is sitting at the table with golden theme. When people see the album in store they will be able to recognise the album as the same one they saw in the advert this is a good marketing technique.
In terms of text, we are able to see the artist name in capital letters "DRAKE" which is at the top of the advert, this means Drake's name is the first thing you see when look at the advert. Drake is a popular and well-known artist so seeing the name Drake in capitalised writing will attract a huge audience. At the bottom "NEW ALBUM OUT MONDAY" this again draws the audiences attention because it is in capitals as well. It also discloses information about when the album will be released this is a difference from other adverts where they do not disclose the information in capital letters like this. The fact that the album just says "NEW ALBUM OUT MONDAY" is as if everyone should be buying it on Monday.
The most used colours of the advert are black and white these do not really have any underlying meaning however the colour gold usually represents wealth and status. Most rap artist use the colour gold in their albums artwork/adverts.
The use of gold connotes the artist having money and those who listen to Drake and his genre will usually identify that the advert is likely to be advertising a rap album. From this analysis I am able to identify that artist will try and draw their audience attention by doing the conventional things in their album artwork and advert.
From this advert I learned that Drake has a sense of simplicity in his magazine adverts as he know he is a well known artist and doesn't have to do extravagant designs for people to notice him. In my group magazines advert I will try to include the simplicity of the font which I learned from Drake's advert.
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